Pinpoint PR is a small public relations consultancy that specializes in public relations for deep tech, emerging tech, enterprise tech, and science-based services. We also are experts at publicizing conferences & exhibitions in this arena, and our unique selling point is that we are as good at pre-event publicity as we for at-event, and post-event publicity.
We work with very interesting clients and have a content-led approach that helps us to generate news in tier one publications and trade media outlets.
Our customers are in science, emerging tech, cloud services, data centres, enterprise tech, cyber security, fintech, travel tech, startups, or they run conferences & exhibitions to engage professionals in those fields.
We help our clients to build their brand reputation, identify and engage stakeholders, manage their external and public affairs, along with publicity and media relations. We also help with media relations, social media, establishing communities around an event, and marketing for events.
Our principal consultant is Illka Gobius and she is supported by a team of managers and associates.
Projects, features, and clients
Pinpoint PR worked with OANDA to build their brand reputation through market commentary across the world. We won awards for this work and the recognition of our peers. We helped OANDA build their mentions in Tier 1 and Tier 2 press, taking them from 800 mentions in 2014 to 2,000 mentions a week by 2017. We continue to work with OANDA as agency of record. We also helped to launch the digital gold service Copernicus Gold.
Cyber Security, Cloud, AI, Machine Learning & Data
Pinpoint PR works with, or has worked with Zscaler, Horangi Cyber Security, FIRST and Digital Shadows. We've also helped to position and launch Polymer Connected, LogiNext and TSC.ai for example in Southeast Asia. We build key messages and position the brand through media relations, awards, and earning share of voice against their competitors. We've also worked with scores of ground breakers and pioneers through the MIT Technology Review Innovators Under 35 in Asia programme.
Pinpoint PR has managed the PR remit for Hitachi Data Systems, now Hitachi Vantara, since 2015 for Singapore, Indonesia and Malaysia.
The National Research Foundation - Prime Minister's Office, Singapore has engaged Pinpoint PR to run the PR, social media, marketing and editorial services for the Global Young Scientists Summit since 2017. Through GYSS, we've worked with more than 40 Nobel Prize, Turing Prize, Millennial Technology Prize and Fields Medal winners. NRF has also engaged us for PR services for the Singapore Week of Innovation & Technology (SWITCH) in 2018 and the Commonwealth Science Summit in 2017.
Pinpoint PR has become experts at pre-event PR for conferences and exhibitions. For example, we worked with IPI Singapore on TechInnovation in 2016, 2017 and 2018 and Vitafoods Asia in 2018 & 2019. We create editorials, vlogs and podcasts to build pre-event publicity and engage a community through social media to maximize publicity and drive footfall for the event. In 2016 the footfall increased two-fold and today, the exhibition has some 5,000 visitors.
Publicity for Conferences & Exhibitions
Koelnmesse has been a customer of Pinpoint PR's since 2014. We have run the PR for the entire EmTech Asia and EmTech Hong Kong series of events, as well as SIGGRAPH Asia in Macau (2016), Thailand (2017) and Australia (2019) and IDEM (2018, 2020).
We are working with, or have helped manage PR, for the following brands.
We want smart, strategic, ambitious PR folk to join our team!
Does emerging technology, science, travel or the arts tickle your fancy? Do you think it’s cool to do PR for entrepreneurs, Oscar winners, Nobel Laureates, Turing Prize winners, Field Medal and Millennial Prize winners? If so, you may be the right fit for our agency!
At PINPOINT PR, we believe in nurturing future PR practitioners. We have opportunities that will help you develop skills and get hands-on experience beyond the walls of the classroom or most agencies. We offer a lot of autonomy and you'll learn fast.
What we look for:
We appreciate creativity and enthusiasm, and value meticulous attention to detail. As part of our team, you will get a unique perspective into our process, engage with some of the brightest minds in emerging technology, science and financial markets and learn from passionate practitioners who love what we do. Our work sometimes takes us across the Asia Pacific region. Occasionally, you'll get opportunity to travel.
We seek volunteers or interns to work with us at events. You’ll be hands on creating social media posts, liaising with the media and helping us with registration.
At PINPOINT PR, we believe in nurturing future PR practitioners. We have opportunities that will help you develop skills and get hands-on experience beyond the walls of the classroom. We appreciate creativity and enthusiasm. As part of our team, you will get a unique perspective into our process, engage with some of the brightest minds in emerging technology, science and financial markets and learn from passionate practitioners who love what we do.
Ask us for details, or email your application to Illka Gobius.