We are a reputable, award-winning, small public relations (PR) consultancy based in Singapore for work across Southeast Asia.
Our customers are in science, emerging tech, cloud services, data centres, enterprise tech, cyber security, fintech, travel tech, startups, or they run conferences & exhibitions to engage professionals in those fields.
We help our clients to build their brand reputation, identify and engage stakeholders, manage their external and public affairs, along with publicity and media relations. We also help with social media, establishing communities around an event, or marketing for events.
Our principal consultant is Illka Gobius and she is supported by a manager and a team of associates.
Projects, features, and clients
Pinpoint PR worked with OANDA to build their brand reputation through market commentary across the world. We won awards for this work and the recognition of our peers. We helped OANDA build their mentions in Tier 1 and Tier 2 press, taking them from 800 mentions in 2014 to 2,000 mentions a week by 2017. We continue to work with OANDA as agency of record. We also helped to launch the digital gold service Copernicus Gold.
Cyber Security, Cloud, AI, Machine Learning & Data
Pinpoint PR works with, or has worked with Zscaler, Horangi Cyber Security, FIRST and Digital Shadows. We've also helped to position and launch Polymer Connected, LogiNext and TSC.ai for example in Southeast Asia. We build key messages and position the brand through media relations, awards, and earning share of voice against their competitors. We've also worked with scores of ground breakers and pioneers through the MIT Technology Review Innovators Under 35 in Asia programme.
Pinpoint PR has managed the PR remit for Hitachi Data Systems, now Hitachi Vantara, since 2015 for Singapore, Indonesia and Malaysia.
The National Research Foundation - Prime Minister's Office, Singapore has engaged Pinpoint PR to run the PR, social media, marketing and editorial services for the Global Young Scientists Summit since 2017. Through GYSS, we've worked with more than 40 Nobel Prize, Turing Prize, Millennial Technology Prize and Fields Medal winners. NRF has also engaged us for PR services for the Singapore Week of Innovation & Technology (SWITCH) in 2018 and the Commonwealth Science Summit in 2017.
Pinpoint PR has become experts at pre-event PR for conferences and exhibitions. For example, we worked with IPI Singapore on TechInnovation in 2016, 2017 and 2018 and Vitafoods Asia in 2018 & 2019. We create editorials, vlogs and podcasts to build pre-event publicity and engage a community through social media to maximize publicity and drive footfall for the event. In 2016 the footfall increased two-fold and today, the exhibition has some 5,000 visitors.
Publicity for Conferences & Exhibitions
Koelnmesse has been a customer of Pinpoint PR's since 2014. We have run the PR for the entire EmTech Asia and EmTech Hong Kong series of events, as well as SIGGRAPH Asia in Macau (2016), Thailand (2017) and Australia (2019) and IDEM (2018, 2020).
We are working with, or have helped manage PR, for the following brands.