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    We apply strategic, creative thinking to earn media and engage stakeholders.

    Our services include public relations, publicity, and content creation. Our key differentiator is the ability to communicate complex or highly technical information in layman terms to carry your key messages to target audiences.

  • We build communities.

    With decades of experience publicising events, we know how to attract exhibitors and visitors. Check out our approach in this press centre, or this one. 

  • We build reputations.

    Whether through the media or reaching out directly to stakeholders, our mission is to establish your reputation.


    Our public relations experience spans all aspects of technology (the more technical, the better we get), science, business & finance, the arts, education, and other industries.


    Interviews, opinion editorials, awards: you name the tactic, we deliver.


    Our peers have given us awards for our work to build advocacy, stakeholder relations, and establish brand reputation.

  • Capabilities

  • Who we work with.

    "Pinpoint PR has done an excellent job of learning the specifics of our very technical product line and the needs of our market before launching a PR strategy that saw quick results for Checkmarx in APAC. The team is organized, dedicated, and talented and able to do everything from running a successful press event to writing a meaningful byline article. Illka and the Pinpoint team have a vast network of reporters and editors with whom they hold productive relationships, which is one of the most critical things for a communications agency to offer its clients. We recommend Pinpoint for cybersecurity and technology vendors in APAC without hesitation."


    --Cynthia Siemens, Head of Global Communications, Checkmarx 

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  • Who We Are

    Established in 2015, Pinpoint PR represents a multi-skilled and diverse team of dedicated PR consultants who are based in Singapore, Malaysia, Indonesia, the Philippines, and Thailand.

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    Illka Gobius

    Managing Director and CEO

    With over 30 years of experience, Illka Gobius is a visionary and entrepreneurial leader in the art of communications and public relations. Illka has worked with all manner of entities on their public relations, internal and external communications efforts, across brands, government entities, and large-scale conferences & exhibitions. She is deeply knowledgeable in strategic PR, stakeholder communications, thought leadership, corporate communications, public affairs, publicity, media relations, and community engagement.


    Theodore Woon


    Theodore Woon leads award-winning client-servicing teams. He manages multi-channel, multi-market communications programs that address all facets of organisational reputation and brand-building to employee empowerment and transformation management. Implementation includes integrated campaigns, storytelling, and multi-stakeholder engagement. As a brand steward, he drives the businesses of our key clients, advocating exceptional and brave work through integrated thinking to deliver the most meaningful, audience-focused impact.

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  • Awards



    Davos Communications Awards - Asia Pacific Leader

    Finalist, PRCA



    PRCA Southeast Asia PR Awards 2022

    Winner, Digital and Social Campaign


    Marketing Interactive PR Awards 2022

    Finalist: Best use of Social Media, Best use of Technology, Best use of Virtual Platforms



    PRCA Southeast Asia PR Awards 2021

    Winner, Best Strategic Communications Campaign


    Marketing Interactive PR Awards 2021

    Gold medalist, Best Use of Advocates

    Finalist, Best Corporate Affairs Strategy


    SABRE Awards Asia-Pacific 2021

    Winner, Issues

    Winner, Education