We are a relationships-based, results-driven, well awarded public relations consultancy.
Cyber Crisis Communications
PREP FOR THE WORST
We prepare entities to communicate in the event of a cyber security incident. We help you determine what you do, what you say, who says it, how and when you say it, who you say it to.
Our workshops, stakeholder analysis, and crisis counsel help equip organisations with the protocol and materials with which they need to act in the event of a cyber security incident (when you likely won't have access to your files, contacts, computers, and the internet!) Learn more
In Asia, our experience spans public relations for threat and fraud detection, operational threat, application security, as well as building the reputation of cybersecurity startups.
Pinpoint PR is the agency of choice to publicise large scale and smaller cybersecurity events. Our customers include Image Engine for GovWare and Group-IB For CyberCrimeCon.
We help our customers with technological solutions for banking, financial services, and insurance, to educate their stakeholders, potential investors, and decision makers.
In 2022, we are launching a neobank in the Philippines, and spreading the news about an insurance ecosystem builder.
DATA CENTERS, DATA SOLUTIONS, DATA STORAGE
From launching green datacentres, to software that processes data to deliver helpful insights, we work with customers who need to talk to highly specific audiences – like CIOs, or CTOs.
GOVT & BIG BUSINESS SOFTWARE
We work with several solutions providers who wish to communicate with CEOs, CIOs, CTOs, CFOs, CISOs. and other CXOs.
NEURONS+SEMI CONDUCTOR CHIPS, ANYONE?
We work with extraordinary scientists, technologists, and engineers to translate their science or technology into layman terms.
From tinkerers who made amazing discoveries, to the synthesis of biology and technology, we help build your reputation in global media so that investors and the world understand what you are about to deliver.
ML, AI, AR, VR, MR: Hah! We know what they mean.
We told the media about 4D printing before most people knew what 3D printing was. We've worked with astronauts, CGI, FX, Animation experts, through to biotechnologists and the like.
We understand what it takes to translate technology that is just emerging into layman terms to communicate with a wider audience.
WE LOVE SCIENCE.
It’s well known that scientists and communicators mix like oil and water, but somehow, we became the balsamic vinegar that enhances the oil.
We've worked with all manner of scientists, from telling stories about the changing measurements of the kilogram mass, to neutrinos, to exoplanets and mRNA technology. We've put mathematicians, biologists, chemists, and more on air!
If you need to articulate your proposition, our team can help you.
Our deep relationships with the media extend into local, regional, and international news, newspapers and magazines, radio and television, online and trade news in all markets across the Asia Pacific.
Strategic advice, strategic plans, and consultancy for brand positioning and reputation management.
Cybersecurity Crisis Communications
Learn effective communication with the media and stakeholders in the event of a cybersecurity breach. Be equipped with the tools you need to communicate in such a crisis.
Plan how and when, what to say, to your key stakeholders. Execute those plans, sometimes for years, to achieve planned outcomes.
Digital & Social Media
Engage communities online for events through thoughtful, content-heavy campaigns, as well as creative and targeted advertising campaigns to grow and engage an event's community.
Award-winning content development including editorials, white papers, copywriting, videos, podcasts, and social media campaigns. We are experienced at using augmented and virtual reality, as well as creating GIFs and emoticons.
Integrated communications and publicity for trade conferences and exhibitions – especially technology, research, science.
Pinpoint PR has raised the profile of Claroty in Asia through interviews with the CEO, establishing thought leadership for technical leaders through bylined and opinion editorials, and commentary when breaking news happens.
Pinpoint PR secures media to attend and cover Group-IB's annual flagship event, CybercrimeCon. In 2021, we secured over 150 articles which were read 3.3 million times, and published in regional and local publications in Singapore, ANZ, Malaysia, Indonesia, South Korea, Thailand, and Vietnam.
Pinpoint PR has worked with EDB (EnterpriseDB) to position and build thought leadership for their highly technical application - an open-source database solution, PostgreSQL. At first, even the tech enterprise journalists didn’t understand it, but we used them to lead roundtable discussions with EDB prospects and write whitepapers about how the technology could, and was, being applied. That led to greater understanding, and now EDB’s news is published across the region.
Perhaps the only PR agency that could comprehend what they were saying, Pinpoint PR has been working with Cortical Labs to articulate their story to the media across the world. Cortical Labs has successfully fused human neuron cells with electronic chips to create a living being that thinks – dishbrain - it learned to play games with few guiding parameters. You’ll find their story in the Nikkei, e27, and Lianhe Zaobao and now, mainstream media after their peer review paper was published.
UNO Digital Bank
We work with the financial technology company UNOAsia, to build and position their digital bank, UNO Digital Bank, which has launched in the Philippines. More than educating and attracting customers to the bank, our work is to position UNO and enhance their reputation with the Philippines central bank, the BSP, and to build thought leadership for its CEO.
Global Young Scientists Summit
Trusted with the Global Young Scientists Summit since 2017, we won awards for the #GYSS2022 digital and social media campaign. We are also highly priviledged to work with National Research Foundation and their guest speakers at the summit - inclusive of Nobel Laureates, Millennial Technology Prize, Turing Prize, and Fields Medal winners.
Digital & Social Media
We primarily offer digital and social media tactics for large scale events, to engage their communities online.
This is an example of how we execute: Global Young Scientists Summit 2022
Who we are
Singapore-based, we operate with a team that is distributed across the Asia Pacific.
We help enterprises engaged in deep tech, emerging technologies, cybersecurity, data, insurance, and financial technology, as well as scientific researchers, to communicate in lay terms to their external audiences.
We are reputed for our strategic approach to communications, stakeholder communications, and media relations.
Our customers include enterprises, government agencies, associations, and people.
Our media relationships span the newswires, regional and national television, radio, newspapers, and magazines. We also work with trade media for business, finance, technology, science, the arts, and education.
And we connect you to communities such as incubators, chambers of commerce, associations, and the like.
We are privileged to work with some of the most interesting people on the planet--artists, astronauts, educators, politicians, scientists, technologists--including recipients of the Academy Award and Nobel Prize!
What underscores our work is applied intellect and a content-led PR approach.
Because we deliver, our customers trust us with their tenure, many for at least two, and several for more than six years.
Our peers laud us with multiple awards, acknowledging our considered, methodical, results-driven approach, as well as creativity.
PRCA Southeast Asia PR Awards 2022
Winner, Digital and Social Campaign
Marketing Interactive PR Awards 2022
Finalist: Best use of Social Media, Best use of Technology, Best use of Virtual Platforms
PRCA Southeast Asia PR Awards 2021
Winner, Best Strategic Communications Campaign
Marketing Interactive PR Awards 2021
Gold medalist, Best Use of Advocates
Finalist, Best Corporate Affairs Strategy
SABRE Awards Asia-Pacific 2021
Work with us!
We hire consultants, freelancers, content creators and writers across the Asia Pacific.