Singapore is the standard beachhead. It has the most internationally connected financial media, the highest concentration of regional fintech decision-makers, and a regulatory environment — MAS, the Payment Services Act, the digital banking framework — that provides immediate narrative hooks. From Singapore we typically establish share of voice in the first 120 days, then expand the programme into the region based on your commercial pipeline and licensing timeline.

This is a core capability. Fintech communications in Southeast Asia are inseparable from regulatory context — whether that's a BSP digital banking license, an MAS payment institution licence, or a fundraise with disclosure obligations. We time press rollouts to align directly with regulatory announcements, brief editors under embargo where required, and ensure your corporate narrative is positioned ahead of the announcement rather than reactive to it. The UNO Digital Bank launch — fully positioned and ready to publish the moment the BSP issued its licence — is the clearest example of how this works in practice.

Both. The OANDA programme was institutional and B2B — building market commentary authority with treasury desks, institutional traders, and financial editors rather than retail consumers. Apptio was enterprise financial management software. Spenmo was B2B spend management. The approach differs — B2B fintech needs thought leadership and analyst relationships more than consumer brand awareness — but the regional media relationships and regulatory knowledge transfer directly.

We build the narrative architecture before the round closes — positioning the company, the CEO, and the commercial thesis so that when the announcement drops it lands in tier-1 business media, not just wire services. For UNO, that meant locking the narrative within a week of engagement and being ready to brief The Business Times, The Straits Times, and regional financial wires the moment the BSP announcement was made. For Spenmo, a single investor announcement reached 770 million readers across 104 countries. The goal is always to make the funding announcement the beginning of a sustained authority narrative, not a one-day spike.

Financial services crises move fast and the media window closes in hours. We maintain active relationships with financial editors at The Business Times, The Straits Times, Reuters, and Bloomberg so that when something breaks you are not cold-calling. We prepare holding statements, regulatory response frameworks, and spokesperson briefing packs as part of any ongoing retainer — so the infrastructure exists before you need it. For fintech specifically, we also ensure your communications are aligned with MAS expectations around public disclosure, which is a distinct consideration from general crisis PR.

Yes — the page title reflects it. Insurance in Southeast Asia is undergoing the same digital transformation as banking, with the same fragmented regulatory landscape across 11 markets. Our fintech work has included insurtech-adjacent clients, and the media relationships with financial services editors, the regulatory translation capability, and the regional practitioner network apply directly. If your product sits at the intersection of insurance and embedded finance — which most insurtech plays in SEA do — the communications approach is the same as digital banking market entry.