Events and Exhibitions PR

An event's success is measured on the day — by footfall, by media coverage, by the calibre of the audience in the room. Yet the communications work that shapes those outcomes begins months earlier.

The Pinpoint PR team has managed communications for events across Southeast Asia, particularly in Singapore and Thailand, for the last 20 years. Our work spans earned media strategy and outreach, media accreditation, onsite press room management, VVIP and institutional stakeholder handling, spokesperson briefing, and post-event coverage amplification.

Our portfolio includes international trade fairs, exhibitions, conferences, science summits, and industry events.

Clients: Koelnmesse, Informa, Kingsmen, MP International, IMG, CWC Group, Techoraco, and SingEx.

TechInnovation 2024 Opening Ceremony with Pinpoint PR managing media relations
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"What we value most about Pinpoint PR is the way they operate as a close-knit boutique agency.

Communication is clear, things move fast, and they are proactive in bringing new ideas to the table. Their deep context in the tech space has been especially valuable, strengthening our media partnerships and event coverage while enhancing the overall attendee experience." 


— Prakash Ramajillu, General Manager, Koelnmesse Pte Ltd
Pinpoint PR interviewing a stakeholder at a industry event

For Pinpoint PR, every event brief starts with the same question:

Who needs to be in that room, and what do they need to hear to decide to attend?

From that, we build a communications programme tailored to the event's specific stakeholder landscape.

We reach trade media, consumer media, or both; working across multiple markets simultaneously where required; managing the full media relationship from invitation through to post-event follow-up.

We build targeted stakeholder lists from partner associations to embassy ambassadors.

For trade fairs and exhibitions, we understand the distinct challenge of building simultaneous confidence with exhibitors and intent among visitors.

For LASALLE College of the Arts, Pinpoint PR organised media tours of Art Walk Singapore, an event held annually in association with Singapore Art Week.
Pinpoint PR organised a media briefing at THAIFEX - HOREC Asia 2024 with Koelnmesse executives, the organisers of the trade show.
Pinpoint PR organised interviews MIT Technology Review's EmTech Asia conferences. A sign indicates it's an interview room for official use at an EmTech Asia event, organised by Koelnmesse in Singapore.
For Koelnmesse, Pinpoint PR organised media attendance at MIT Technology Review's EmTech Asia Innovators Under 35 Awards ceremony. A group of people on stage at the 'Innovators Under 35 Asia' event, with an audience seated and taking photos of them.
Two people speaking during an interview at TECHINNOVA Singapore event, with a camera operator filming them. The background has text about TechInnovation Singapore, held at Marina Bay Sands, with words 'Discover, Connect, Collaborate'.

Our Experience

  • Pinpoint PR_Global Property Expo_JLL Residential.JPG

    Global Property Expo | Singapore 2025

    Client: JLL Residential

    Integrated earned media and stakeholder communications for the inaugural edition of Singapore's largest international property exhibition.

    Outcomes: 765 media placements. 442.6M UVM. USD 4.49M AVE. 76–91% of Singapore's adult population reached across the campaign window.

    Awards: Pinpoint PR collected Gold, Outstanding Marketing Communications Campaign, from the WCFA at the Davos Communications Summit 2026; and Merit, 360-degree Campaign, from the IPRS PRSIM Awards 2025.

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    TechInnovation 2025

    Client: IPI Singapore (2016–2025)

    The only PR agency to continuously manage TechInnovation's communications for IPI Singapore across ten editions.

    Media relations, stakeholder communications, and press room management for Singapore's flagship deep tech and innovation platform event.

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    Further Summit 2025

    Communications strategy, media accreditation, and press room management for Further’s inaugural Investor Summit.

    Outcomes: Over 80 investors, 40 startups and multinational companies were represented at the Summit. Pinpoint PR secured 5 media partners and broad coverage across the Southeast Asia region.

  • Pinpoint PR_THAIFEX–Anuga Asia_Koelnmesse

    THAIFEX–Anuga Asia 2024

    Client: Koelnmesse

    Regional and international media programme for Asia's largest food and beverage trade fair.

    Outcomes: 948 media mentions. 78,000 visitors. Multi-market coverage across Singapore, Thailand, and regional trade media.

  • Group of people at a convention or trade show, engaging in conversation near informational booths with banners and signs in the background.

    THAIFEX - HOREC Asia 2024

    Client: Koelnmesse (2023-2024)

    PINPOINT PR launched media relations for THAIFEX – HOREC Asia, a new trade show that opened in March 2024 catering to the HoReCa industry.

    Outcomes: The inaugural event attracted over 300 exhibitors, 16,000 visitors from 40 Countries and generated nearly a billion THB in sales.

    Awards: Pinpoint PR was a runner up in the Trade Show category of the Sabre Asia Pacific Awards 2024for work on THAIFEX - HOREC Asia 2024.

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    SIGGRAPH Asia 2023

    Client: Koelnmesse (2017–2023 )

    Communications strategy, media accreditation, and press room management for five consecutive editions of the Asia Pacific edition of the world's leading professional computer graphics and interactive technology conference.

    For SIGGRAPH Asia we have profiled leading voices and Oscar recipients for their work in animation, special effects, and computer graphics, including space.

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    Global Young Scientists Summit 2022

    Client: National Research Foundation (2015-2022)

    Seven continuous years of reinventing the publicity campaign for the Global Young Scientists Summit, evolving from media relations to social and digital media engagement.

    In 2022, Pinpoint PR ran an integrated social media and communications campaign for GYSS, Singapore's premier science summit. The event was run completely online. The Summit campaign included initiatives such as a time capsule, a video submission campaign, quotes and interviews with Nobel Prize and other recipients, and a time capsule. Social media reach grew 3,759,127% over the prior year.

    For the NRF we have profiled Nobel Laureates, Turing Prize, Fields Medal and Millennium Technology Prize recipients.

    Awards: Pinpoint PR was awarded Winner, Digital and Social Campaign, by PRCA Southeast Asia PR Awards.

  • Pinpoint PR_Vitafoods Asia_Media Interview.jpg

    Vitafoods Asia

    Client: Informa (2018–2020)

    International media programme for Asia's leading nutrition, health, and ingredients trade exhibition. 2019 Edition garnered 800+ media clips across 245 publications in 32 countries per edition. USD 500K+ earned media value per edition. 40% exhibitor growth and 20% footfall increase achieved during the programme. 2018 edition resulted in double the footfall over the previous edition.

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    CharaExpo

    Bushiroad (2015-2018)

    Pinpoint PR managed media relations continuously for three editions of CharaExpo in Singapore, organised by Bushiroad for their Summer edition.

    Outcomes: Pinpoint PR achieved $1.5m of news coverage (no mark ups) for CharaExpo over more than 140 news articles. We facilitated interviews with organisers and exhibitors, carefully targeting audiences to attend the event.

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    Commonwealth Science Conference 2018

    Client: National Research Foundation (2018)

    For the National Research Foundation, Pinpoint PR managed end to end media relations, including tv, radio, and print, as well as a Ministerial doorstop, for the only Commonwealth Conference to be held in Singapore. The Royal Family were represented.

  • EmTech Asia

    EmTech Asia

    Client: Koelnmesse (2014-2019)

    The only PR agency to manage the communications agenda for EmTech Asia and the MIT Technology Review Innovators Under 35 programme across all editions held in Asia.

    Outcomes: Average of 55 media interviews secured per edition. 136 media hits in 2019 alone. Approximately SGD 500K AVE per edition. The series grew from 100 to over 600 participants.

    A highlight was attracting CNBC Asia to host a newsroom on the show floor.

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    Salt Conference Asia

    Skybridge International (2014-2016)

    With speakers like Tony Blair and Al Gore, and the side launch of the Milken Institute in Singapore, Pinpoint PR attracted coverage and attendance from 8 tv stations, 5 newswires, and over 80 members of the press in all to the conference editions that were hosted in Singapore.

CNN | (Turner, 2007-2016)

Pinpoint PR ran several events for CNN in Singapore. We built the audience, secured the speakers, managed all of the publicity and media relations, as well as the registration onsite. Most events were attended by government Ministers, including the then Prime Minister Lee Hsien Loong.

Pinpoint PR managed event attendance, speakers, and media relations for CNN (Turner Group) in Singapore. This event features the Prime Minister of Singapore, Lee Hsien Loong.
Pinpoint PR managed event attendance, speakers, and media relations for CNN (Turner Group) in Singapore. This event Future Cities event features Vivien Balakrishnan, then Minister for Smart Nation in Singapore.
Panel discussion at CNN FutureCities Singapore event. Pinpoint PR managed event attendance, speakers, and media relations for CNN (Turner Group) in Singapore.

Building an international audience requires a multi-month runway.

If you are planning an upcoming trade show, exhibition, or summit in Southeast Asia, let’s align your regional narrative before registration opens.

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Pinpoint PR helped launch AStation, bringing media to experience their Interverse technology at ITB Asia 2025. People engaging at a trade booth labeled 'ASTATION' at a convention or expo, with informational displays and a woman wearing a VR headset.

Pinpoint PR managed media engagement for the launch of AStation Enterverse™ at ITB Asia 2025.

A camera crew interviews an exhibitor at Vitafoods Asia 2018, held at Marina Bay Sands.

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Frequently Asked Questions

  • Pinpoint PR manages communications for international trade fairs, investment conferences, science summits, deep tech events, consumer exhibitions, industry associations, and large-scale public events. We also support brands with publicity at tradeshows. The agency has managed event communications across Asia Pacific since 2012.

  • Pinpoint PR's event communications capability covers pre-event media strategy and outreach, press release development and distribution, media accreditation and logistics, spokesperson briefing and interview facilitation, onsite media management and press room operation, VVIP and institutional stakeholder handling, social and digital content amplification, and post-event coverage tracking and reporting.

  • Selected results include: 765 media placements for Global Property Expo Singapore 2025 with USD 4.49M AVE and a 150% increase in onsite footfall; 948 media mentions and 78,000 visitors for THAIFEX–Anuga Asia; average 55 media interviews per edition and SGD 500K AVE for the EmTech Asia conference across five editions; and 800+ media clips across 245 publications in 32 countries for Vitafoods Asia.

  • Yes. Pinpoint PR operates with in-market practitioners and partners across Singapore, Malaysia, Indonesia, the Philippines, Thailand, Vietnam, and Australia, enabling simultaneous multi-market media outreach and stakeholder communications for regional and international events.

  • We act as a unified regional press office out of Singapore, activating localized media relations teams across Bangkok, Jakarta, Ho Chi Minh City, Manila, and Kuala Lumpur (and sometimes Vientiane and Phnom Phen) to handle press credentials, international trade delegates, and VVIP security protocols concurrently.

  • Pinpoint PR typically manages the full media engagement programme for events, including Journalist Visit Programmes, press releases, press briefings, media accreditation, and onsite media handling. We pitch interviews with key spokespersons, brief both the spokesperson and the journalist beforehand, and facilitate the interview itself.

    Beyond earned media, we offer digital marketing, social media management, community engagement, media partnerships, and onsite social media management. We also manage photography and videography production — including writing scripts and storyboards — and develop spokesperson scripts to prepare principals for media appearances and on-camera delivery.

  • For events, we offer a project based pricing model, based on the scope of work required.

  • Yes. Our team handles the entire lifecycle of large-scale event PR—from pre-show media registration and accreditation and regional trade press partnerships to managing live international press rooms, journalist visit programmes (JVPs), and VVIP delegation media protocols on-site.