B2B Technology PR
Pinpoint PR builds communications programmes for technology companies operating across Southeast Asia and Australia.
What Sets Us Apart
Technology companies operating across Southeast Asia communicate in one of the world's most demanding environments: a region of diverse media landscapes, distinct regulatory cultures, and stakeholder audiences whose level of technical familiarity varies enormously by market and by role.
Pinpoint PR has built communications programs for B2B technology companies across Southeast Asia and the wider Asia Pacific region since 2015. Experience that spans OT cybersecurity firms entering the region from zero, to nascent biological AI companies whose propositions required narrative construction before a single journalist could write about them accurately. We start with the communications foundation. Then we amplify it, consistently, to every stakeholder that matters.
We begin every engagement with an assessment of your stakeholders and building a foundation for communications. This includes examining and localising key messaging, positioning and story angle development, spokesperson profiling, and developing a clear understanding of which audience needs to hear what, through which channel, in which market. From that foundation we build programs across earned media, opinion editorial, direct stakeholder communications, LinkedIn and social content, advocacy, and awards strategy. Every account is led by a senior practitioner.
Cybersecurity and Threat Intelligence
Cybersecurity and Threat Intelligence demands clear, concise and accurate communications, above almost any other technology sector. The audiences (CISOs, critical infrastructure operators, plant managers, and regulators) require technical credibility, not volume.
As a long standing member of the Code Red Global Network for cybersecurity communications, Pinpoint PR is deeply experienced in this sector.
Claroty entered the APAC market at zero and with Pinpoint PR went on to achieve the highest share of voice in Asia in OT cybersecurity.
To kick off Group-IB in Southeast Asia, we secured 150+ articles read 3.3 million times across seven regional markets for a single event, and later on retainer, a highlight was securing 18 clips in Tier 1 media for a single phishing scam disclosure in Vietnam.
Clients: Claroty, Group-IB, watchTowr, Checkmarx, WithSecure, Sygnia, Filigran
Specialisms
Data Centre and Data Infrastructure
Data centre and data infrastructure companies operate in a sector where credibility is built on specificity — financial scale, sustainability credentials, technical depth, and regional expansion narrative.
Pinpoint PR managed communications for Firmus to launch of an AI Cloud, Sustainable Metal Cloud (SMC), in Singapore. We attained ~150 articles across eight Tier-1 international outlets including Bloomberg, Reuters, CNBC, The Wall Street Journal, and CNA, supporting a USD 950M+ fundraise.
We also served a hardware vendor as their Agency of Record in Singapore for six consecutive years.
Clients: Firmus & Sustainable Metal Cloud, SpaceDC, NeutraDC, DC Byte, Broadgroup, Hitachi Data Systems / Hitachi Vantara
Artificial Intelligence
AI communications in Asia Pacific requires careful navigation to communicate credibility.
Pinpoint PR has worked with AI companies from the research frontier to enterprise deployment.
We recently launched Abu Dhabi company AppliedAI in Asia.
A pitch landed an article in Nikkei Asia which resulted in a new platform opportunity with Toyota for Cortical Labs.
An AI Cloud press briefing with media including Bloomberg, CNBC Asia and Reuters helped Firmus secure nearly a billion dollars in funding to scale Sustainable Metal Cloud (SMC).
Clients: AppliedAI, Firmus for Sustainable Metal Cloud, Cortical Labs, TRST01.
Fintech and Insurtech
Financial technology companies across the Asia Pacific communicate to some of the most demanding stakeholder environments in the world: central bank regulators, institutional investors, and retail consumers. They exist in a fragmented regional media landscape that spans multiple languages and financial cultures.
Pinpoint PR has built fintech communications programmes since 2014.
For OANDA (2017-2019), we ran an award-winning campaign to grow share of voice from 14% to 34% over three years, reaching 60,000 media mentions with a USD 292M earned media value, including weekly appearances on Bloomberg, CNBC, Reuters, BBC World, AP, the Wall Street Journal, Nikkei, and Dow Jones.
For UNO Digital Bank, our strategic positioning of the fintech and CEO to align with the objectives of Bangko Sentral ng Pilipinas contributed to a USD 80M pre-Series A raise.
For Spenmo, a single investor announcement reached 770 million readers across 104 countries.
Clients: OANDA, UNO Digital Bank / UNO Asia, Spenmo, Fermion (Silverlake Axis), 360F, Copernicus Gold
Winner, Outstanding Overall Corporate Reputation Programme - International, IPRS PRISM Awards 2017
Enterprise Software & SAAS
Enterprise software companies entering Asia Pacific need regional relevance established quickly, with a programme that places the right story in the right publication for the right audience.
Pinpoint PR builds targeted programmes that build credibility simultaneously with procurement decision-makers, IT trade media, and the broader business press.
For Apptio we grew share of voice in Asia to become their largest regional share of voice globally.
For EnterpriseDB (EDB) (2018-2020) we educated the Southeast Asian market in open source database management right before the intense need for their software struck due to the Covid pandemic.
Clients: EnterpriseDB, Apptio, Vusion Group, among others
Immersive & Visual Technology
Pinpoint PR has worked at the forefront of immersive technology and its enterprise application since 2017. We ran communications for five consecutive editions of SIGGRAPH Asia, the world's leading professional computer graphics conference.
We’ve also been retained to build communications programmes for industrial AR/MR platforms including:
TeamViewer's industrial augmented reality solutions market entry and sustained communications programme into Southeast Asia
AStation's Enterverse™ mixed reality platform market entry into Southeast Asia
Supporting Ellie Motion’s market entry into Australia
Our experience spans marketing technology too.
For years we’ve worked with GrowthOps Asia to communicate their services to CMOs.
Clients: SIGGRAPH Asia (2017–2023), TeamViewer, AStation / Enterverse™, GrowthOps Asia
Travel Tech
Asia Pacific is not a secondary market for travel technology — it is the primary one.
Our consultants have worked with travel technology companies across the sector since 2000, spanning online travel agencies, revenue management platforms, guest intelligence tools, hospitality technology, and industry association communications.
We have deep familiarity with the regional hospitality and travel trade media, and with it, the event and conference circuit (including Web In Travel, which we supported from 2007 to 2020) that shapes the sector's professional conversation.
Clients: Web In Travel, TrustYou, Duetto, Expedia, HSMAI
AgTech & Sustainability
Agricultural technology and sustainability propositions face a dual challenge: they need to be scientifically credible and commercially compelling; especially to audiences that include institutional investors and government regulators.
Pinpoint PR has built communications programmes for AgTech and sustainability clients navigating market entry, investor relations, and regulatory engagement across Southeast Asia and Australia.
Companies we’ve worked for include:
Cisgenics, an irrigation company, to launch their AI-IoT irrigating system
Further Summit for an investor-startup funding event
TRST01, who offer blockchain, IoT and AI as a solution for ESG compliance.
Clients: Further.ag, Cisgenics, TRST01
Client Experience
We see each client relationship as a privilege. We put our heart and soul into achieving their objectives.
Take a deep dive into our dedicated practice pages for Cybersecurity PR, Artificial Intelligence, Fintech, Data Centre and Infrastructure, Insurtech, Immersive Technology, and Deep Tech.
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Cybersecurity client experience: Claroty, Group-IB, Checkmarx, WithSecure, Sygnia, Filigran, Sectigo, Plexal, watchTowr & Code Red Global Network
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Data Centre and Data Infrastructure client experience: Firmus, Sustainable Metal Cloud, SpaceDC, NeutraDC, DC Byte, Broadgroup, Hitachi Vantara / Hitachi Data Systems (Agency on Record Singapore, 6+ years)
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EnterpriseDB, Apptio, Vusion Group
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Artificial Intelligence client experience: AppliedAI, Cortical Labs, Yandex, TAU; TRST01 and Cisgenics.
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Fintech client experience: OANDA, UNO Digital Bank and UNO Asia, Spenmo, Fermion (Silverlake Axis), 360F, Copernicus Gold
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Immersive Tech client experience: AStation / Enterverse™, TeamViewer, SIGGRAPH Asia (2017–2023, five editions)
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Deep Tech & Science client experience: Cell ID, Cortical Labs, National Research Foundation for Global Young Scientists Summit (GYSS) and the Commonwealth Science Conference.
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Claroty, TeamViewer, Cisgenics, TRST01, Vusion Group, IoT Asia (Singex Exhibitions)
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Web In Travel (2007–2016), TrustYou, Duetto, Expedia, and HSMAI
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Further (further.ag), Cisgenics, TRST01
Frequently Asked Questions
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Yes. Pinpoint PR has built market entry communications programmes for technology companies across cybersecurity, data infrastructure, AI, fintech, and immersive technology — including firms entering the region from zero with no existing media presence or stakeholder relationships.
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Pinpoint PR has deep experience across OT and industrial cybersecurity, data centre and data infrastructure, artificial intelligence, fintech and insurtech, travel technology, AgTech and sustainability, immersive and visual technology, and enterprise software and SaaS.
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Yes. Pinpoint PR specialises in organisations with technically demanding propositions — including companies whose science or technology requires careful narrative construction before any media or stakeholder communication can begin. Clients have included biological AI companies, PCR diagnostics companies, OT cybersecurity firms, and ESG compliance platforms.
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No. Media relations is one channel among many. Pinpoint PR builds full communications programmes that may include stakeholder identification, key message architecture, narrative development, opinion editorials, LinkedIn and social content, direct stakeholder campaigns, advocacy communications, and awards strategy, depending on what each client's stakeholder landscape requires.
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Selected results include: growing OANDA's share of voice from 14% to 34% over three years with USD 292M earned media value; achieving the highest share of voice in Asia in OT cybersecurity for Claroty from a standing start; supporting a USD 800M+ fundraise for Sustainable Metal Cloud with placements in Bloomberg, Reuters, CNBC, and The Wall Street Journal; and placing a Spenmo investor announcement across 118 articles reaching 770 million readers in 104 countries.
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Yes. Pinpoint PR is a member of the Code Red Global Network for cybersecurity communications — a specialist global network that enables coordinated regional and international delivery for cybersecurity clients.
We are also members of the World Communications Forum Association, organisers of the Davos Communications Summit series.
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We bypass the traditional agency learning curve. Our team consists of senior practitioners and technology and science writers who specialize in technical translation. We interface directly with your product and engineering teams, translating sophisticated software, cybersecurity architecture, and deep science into media-ready narratives from day one without draining your internal resources.