In Southeast Asia, the market for cybersecurity has three facets: government and regulators, multinational companies, and a myriad of systems integrators to apply it. How you reach these CISOs, CTOs, and ultimately the CEOs, requires a pinpointed approach.

Pinpoint PR develops stakeholder maps and creates positioning strategies supported by tactics to educate your specific audiences.

As a long standing member of the Code Red Global Network for cybersecurity communications, Pinpoint PR is deeply experienced in this sector. 

Claroty entered the APAC market at zero share of voice and with Pinpoint PR went on to achieve the highest share of voice in Asia in OT cybersecurity.

To kick off Group-IB in Southeast Asia, we secured 150+ articles read 3.3 million times across seven regional markets for a single event, and later on retainer, a highlight was securing 18 clips in Tier 1 media for a single phishing scam disclosure in Vietnam.

Clients: Claroty, Group-IB, watchTowr, Checkmarx, WithSecure, Sygnia, Filigran

In Southeast Asia, enterprise media are well education in data center and infrastructure. Companies need credibility built on specificity — financial scale, sustainability credentials, and technical depth to carry a regional expansion narrative.

Pinpoint PR managed communications for the launch of Sustainable Metal Cloud for Firmus. We attained ~150 articles across 8 Tier 1 international outlets including Bloomberg, Reuters, CNBC, The Wall Street Journal, and CNA, supporting a USD 800M+ fundraise.

We introduced EnterpriseDB (EDB), open-source data management software to the Asian markets by using journalists to conduct roundtable events, writing up pertinent educational content port-event which we pitched to target editors to secure news coverage.

We also served Hitachi Vantara, a hardware vendor, as their Agency of Record in Singapore for six consecutive years.

Clients: Sustainable Metal Cloud (SMC) for Firmus SpaceDC, NeutraDC, DC Byte, Broadgroup, EnterpriseDB, Hitachi Vantara

The Southeast Asian market, like elsewhere is saturated with news about AI and applied AI. To standout, you either need a fiscal story or to demonstrate that you are filling and unfilled need. Show your niche.

Pinpoint PR has worked with AI companies from the research frontier to enterprise deployment.

Our market-entry customers have included Cortical Labs, whose biological intelligence proposition required comprehension before Nature could assign it the correct peer reviewers, to TRST01, whose ESG compliance platform secured a landmark MOU with the Rubber Board of India and a USD 10M expansion programme.

We’ve told Cisgenic’s AI-IoT story in Australia and we’ve launched Abu Dhabi’s AppliedAI Company in Asia.

We work with founders and startups through to companies achieving USD 800 million capital raises, supported by Pinpoint PR’s efforts to have them featured in Tier-1 international media titles like Bloomberg, Reuters, and CNBC, MSN & Yahoo.

Clients: AppliedAI, Sustainable Metal Cloud (Firmus), Hitachi Vantara, Cortical Labs, TRST01, Pecan AI,

In June 2021, the founder of Singapore fintech UNO Asia faced a critical market-entry window: the Philippines central bank, Bangko Sentral ng Pilipinas (BSP), was poised to grant the entity a digital banking license. As the first outright fintech to win a digital banking license under this regulatory framework, neither the company nor its CEO, Manish Bhai, possessed an established profile in the domestic market. Manish contacted Illka Gobius, and within a single week, the core corporate narrative was locked. The Pinpoint PR team was positioned to make news the exact moment the BSP issued its official announcement. What followed was a textbook expansion campaign: Tier 1 business news interviews, a definitive strategic agenda, and immediate capture of the regional conversation surrounding underserved populations.

By deploying local, in-market practitioners to handle media relations and navigate domestic networks on the ground, Pinpoint PR secured a dominant 16% share of voice for UNO Digital Bank over the next two years, building deep brand trust. This continuous authority positioned the entity to successfully attract an initial USD 11 million pre-Series A round, followed by a massive USD 80 million Series B funding path. When the challenger bank officially achieved operational break-even in March 2026, Pinpoint PR was there to broadcast the commercial milestone globally.

Our team deeply understands financial technology ecosystems. Over a three-year corporate reputation retainer, we transformed digital trading provider OANDA into a globally trusted financial services brand, accelerating their authority to 2,000 mentions a day across tier-1 international news outlets.

Similarly, we guided US enterprise innovator Apptio into the Asian landscape, translating their technical business management architecture into localized value metrics that rapidly grew regional share of voice. This expanded global footprint directly supported the founders' valuation targets and long-term exit strategy.

Pinpoint PR has worked at the forefront of immersive technology and enterprise application since 2015. We ran communications for five consecutive editions of SIGGRAPH Asia, the world's leading professional computer graphics conference.

We have also amplified the work of AR, MR, VR, XR innovators via the MIT Technology Review EmTech Asia and Innovators Under 35 series of events.

We’ve been retained for the past few years to position and build communications programmes for industrial AR/MR platforms including TeamViewer's industrial augmented reality solutions.

In 2025 we launched AStation's Enterverse™ mixed reality platform, to media in Southeast Asia.

Our experience spans marketing technology too. For years we’ve worked with GrowthOps Asia to communicate their marketing technology platform services to CMOs in Singapore, Malaysia, and the Philippines.

We support market entry initiatives with media introductions, media interviews, press initiatives, roundtable events and other bespoke tactics.

Clients: SIGGRAPH Asia (2017–2023), TeamViewer, AStation / Enterverse™, GrowthOps Asia

Pinpoint PR consultants have worked with travel technology companies such as OTAs, booking platforms, corporate travel platforms and the like since 2002.

For TrustYou, we helped educate the B2B travel market in Southeast Asia, especially hoteliers, to adopt technology to capture customer reviews and to adopt the TrustYou platform.

When Expedia needed additional support to pitch and facilitate interviews with key executives on a tour of Southeast Asia, we pitched in, scoring interviews across leading international television and national print publications.

Our client experience spans Sabre, Expedia, Duetto, and multi-year retainers with Fastbooking and TrustYou to publicize their brands across the Asia Pacific region. We have also supported Web In Travel (WIT) for publicity purposes since 2007.

Clients: Sabre, Expedia, Duetto, Fastbooking, TrustYou, WIT