In Southeast Asia, the market for cybersecurity has three facets: government and regulators, multinational companies, and a myriad of systems integrators to apply it. How you reach these CISOs, CTOs, and ultimately the CEOs, requires a pinpointed approach.

Pinpoint PR develops stakeholder maps and creates positioning strategies supported by tactics to educate your specific audiences.

As a long standing member of the Code Red Global Network for cybersecurity communications, Pinpoint PR is deeply experienced in this sector. 

Claroty entered the APAC market at zero share of voice and with Pinpoint PR went on to achieve the highest share of voice in Asia in OT cybersecurity.

To kick off Group-IB in Southeast Asia, we secured 150+ articles read 3.3 million times across seven regional markets for a single event, and later on retainer, a highlight was securing 18 clips in Tier 1 media for a single phishing scam disclosure in Vietnam.

Clients: Claroty, Group-IB, watchTowr, Checkmarx, WithSecure, Sygnia, Filigran

In Southeast Asia, enterprise media are well educated in data center and infrastructure. Companies need credibility built on specificity — financial scale, sustainability credentials, and technical depth to carry a regional expansion narrative.

Pinpoint PR managed communications for the launch of Sustainable Metal Cloud for Firmus. We attained ~150 articles across 8 Tier 1 international outlets including Bloomberg, Reuters, CNBC, The Wall Street Journal, and CNA, supporting a USD 800M+ fundraise.

We introduced EnterpriseDB (EDB), open-source data management software to the Asian markets by using journalists to conduct roundtable events, writing up pertinent educational content port-event which we pitched to target editors to secure news coverage.

We also served Hitachi Vantara, a hardware vendor, as their Agency of Record in Singapore for six consecutive years.

Clients: Sustainable Metal Cloud (SMC) for Firmus SpaceDC, NeutraDC, DC Byte, Broadgroup, EnterpriseDB, Hitachi Vantara

The Southeast Asian market, like elsewhere is saturated with news about AI and applied AI. To standout, you either need a fiscal story or to demonstrate that you are filling and unfilled need. Show your niche.

Pinpoint PR has worked with AI companies from the research frontier to enterprise deployment.

Our market-entry customers have included Cortical Labs, whose biological intelligence proposition required comprehension before Nature could assign it the correct peer reviewers, to TRST01, whose ESG compliance platform secured a landmark MOU with the Rubber Board of India and a USD 10M expansion programme.

We’ve told Cisgenic’s AI-IoT story in Australia and we’ve launched Abu Dhabi’s AppliedAI Company in Asia.

We work with founders and startups through to companies achieving USD 800 million capital raises, supported by Pinpoint PR’s efforts to have them featured in Tier-1 international media titles like Bloomberg, Reuters, and CNBC, MSN & Yahoo.

Clients: AppliedAI, Sustainable Metal Cloud (Firmus), Hitachi Vantara, Cortical Labs, TRST01

In June 2021, the founder of Singapore fintech UNO Asia faced a critical market-entry window: the Philippines central bank, Bangko Sentral ng Pilipinas (BSP), was poised to grant the entity a digital banking license. As the first outright fintech to win a digital banking license under this regulatory framework, neither the company nor its CEO, Manish Bhai, possessed an established profile in the domestic market. Manish contacted Illka Gobius, and within a single week, the core corporate narrative was locked. The Pinpoint PR team was positioned to make news the exact moment the BSP issued its official announcement. What followed was a textbook expansion campaign: Tier 1 business news interviews, a definitive strategic agenda, and immediate capture of the regional conversation surrounding underserved populations.

By deploying local, in-market practitioners to handle media relations and navigate domestic networks on the ground, Pinpoint PR secured a dominant 16% share of voice for UNO Digital Bank over the next two years, building deep brand trust. This continuous authority positioned the entity to successfully attract an initial USD 11 million pre-Series A round, followed by a massive USD 80 million Series B funding path. When the challenger bank officially achieved operational break-even in March 2026, Pinpoint PR was there to broadcast the commercial milestone globally.

Our team deeply understands financial technology ecosystems. Over a three-year corporate reputation retainer, we transformed digital trading provider OANDA into a globally trusted financial services brand, accelerating their authority to 2,000 mentions a day across tier-1 international news outlets.

Similarly, we guided US enterprise innovator Apptio into the Asian landscape, translating their technical business management architecture into localized value metrics that rapidly grew regional share of voice. This expanded global footprint directly supported the founders' valuation targets and long-term exit strategy.

Pinpoint PR has worked at the forefront of immersive technology and enterprise application since 2017. We ran communications for five consecutive editions of SIGGRAPH Asia, the world's leading professional computer graphics conference.

We have also amplified the work of AR, MR, VR, XR innovators via the MIT Technology Review EmTech Asia and Innovators Under 35 series of events.

We’ve been retained for the past few years to position and build communications programmes for industrial AR/MR platforms including TeamViewer's industrial augmented reality solutions.

In 2025 we launched AStation's Enterverse™ mixed reality platform, to media in Southeast Asia.

Our experience spans marketing technology too. For years we’ve worked with GrowthOps Asia to communicate their marketing technology platform services to CMOs in Singapore, Malaysia, and the Philippines.

We support market entry initiatives with media introductions, media interviews, press initiatives, roundtable events and other bespoke tactics.

Clients: SIGGRAPH Asia (2017–2023), TeamViewer, AStation / Enterverse™, GrowthOps Asia

Pinpoint PR consultants have worked with travel technology companies such as OTAs, booking platforms, corporate travel platforms and the like since 2002.

For TrustYou, we helped educate the B2B travel market in Southeast Asia, especially hoteliers, to adopt technology to capture customer reviews and to adopt the TrustYou platform.

When Expedia needed additional support to pitch and facilitate interviews with key executives on a tour of Southeast Asia, we pitched in, scoring interviews across leading international television and national print publications.

Our client experience spans Sabre, Expedia, Duetto, and multi-year retainers with Fastbooking and TrustYou to publicize their brands across the Asia Pacific region. We have also supported Web In Travel (WIT) for publicity purposes since 2007.

Clients: Sabre, Expedia, Duetto, Fastbooking, TrustYou, WIT

Sustainable Metal Cloud (SMC) & Firmus

CONTEXT: B2B Data Infrastructure & AI Sector: Publicizing a proprietary immersion-cooling GPU cloud facility to tier-1 international technology and financial news rooms via a curated, on-site media tour.

CASE: Pinpoint PR orchestrated the global positioning campaign for data center operator Firmus and its Sustainable Metal Cloud (SMC) infrastructure. As an official Nvidia partner scaling operations to capture the generative AI server boom, the narrative required technical translation to prove how its proprietary immersion cooling architecture operates 28% cheaper to install than traditional liquid-cooling alternatives while slashing critical infrastructure energy consumption by up to 50%. The agency managed high-level briefing protocols to safely showcase live, operating GPU facilities to international correspondents.

OUTCOME: Delivered 147 media articles from a single media briefing day with 10 targeted tier-1 Media attendees, securing definitive international features across major global networks including Bloomberg, Reuters, CNBC, and Channel NewsAsia (CNA). Supported a capital raise of USD 800 million.

Checkmarx

CONTEXT: Developer-Centric Application Security Sector: Cultivating regional market authority across APAC for an international application security testing vendor through localized product launches and expert opinion bylines.

CASE: Pinpoint PR served as the regional agency-of-record for developer-first application security testing (AST) innovator Checkmarx. The technical translation strategy required bypassing the traditional agency learning curve to launch the industry's most comprehensive software supply chain security solution. The communications layout focused on educating enterprise risk officers on blocking previously undetectable malicious open-source packages across the modern application development lifecycle, aligning with shifting enterprise architectures. We launched Checkmarx with a technical briefing to 20 enterprise technoloogy journalists from across the APAC region. The CTO presented, taking questions from the journalist. What was intended to be a knowledge-building session resulted in multiple feature stories about the new technology and Checkmarx rapidly gained share of voice in the region, frequently called on for commentary.

OUTCOME: Successfully generated more than 260 published articles across a fragmented regional ecosystem, hitting key trade and mainstream publications across Australia, China, India, Indonesia, New Zealand, Korea, Thailand, and Vietnam.

Claroty

CONTEXT: Operational Technology (OT) & Industrial Cybersecurity Sector: Executing an international network directive out of the Singapore hub to establish regional market presence, drive category awareness, and secure top-tier corporate visibility across Southeast Asia.

CASE: Claroty entered the Asia-Pacific with zero share of voice. Operating as the dedicated Southeast Asian execution engine under the global Code Red Network directive, Pinpoint PR managed regional deployment out of its Singapore headquarters. Rather than inventing an independent local strategy from scratch, the team focused on tactical implementation of the global framework, natively translating complex Operational Technology (OT) and Industrial Control System (ICS) vulnerabilities into high-priority vertical business narratives. When high-profile international security incidents occurred, such as the Colonial Pipeline ransomware breach, the team rapidly localized the technical implications for ASEAN critical infrastructure. We structured responsive, deeply technical thought-leadership bylines for regional leadership detailing legacy VPN exposures, multi-factor authentication gaps, and proprietary protocol conflicts within industrial networks. Concurrently, the agency capitalized on major corporate milestones—such as Claroty's USD 400 million funding round and leveraged proprietary research to secure authoritative tier-1 features for global executives across prominent regional business channels.

OUTCOME: Transformed Claroty from a baseline of zero market awareness into the absolute highest competitive share of voice in Asia for Operational Technology (OT) cybersecurity. Successfully placed high-frequency technical commentary, research disclosures, and definitive profile features across premier tier-1 mainstream and trade authorities, including The Business Times (The Raffles Conversation), South China Morning Post (SCMP), The Hacker News, KRASIA, and Asian Downstream Insights .

This case study clearly demonstrates that Pinpoint PR can take a global global account directive and turn it into highly effective, on-the-ground regional results from your Singapore hub.

UNO ASIA & UNO DIGITAL BANK

CONTEXT: Fintech and Digital Banking Sector: Accelerating cross-border market entry, regulatory narrative alignment, and pre-publicity launch momentum for a newly regulated challenger bank in the Philippines via international financial media channels.

CASE: In June 2021, the founder of Singapore fintech UNO Asia faced a critical market-entry window: the central bank of the Philippines, Bangko Sentral ng Pilipinas (BSP), was poised to grant the entity a digital banking license. As the first outright fintech to win a digital banking license under this framework, neither the company nor its CEO, Manish Bhai, possessed an established profile in the domestic market. Manish contacted Illka Gobius, and within a single week, the core corporate narrative was locked. The Pinpoint PR team was positioned to make news the exact moment the BSP issued its official announcement. What followed was a textbook expansion campaign: Tier 1 business news interviews, a definitive strategic agenda, and immediate capture of the regional conversation surrounding underserved populations.

By deploying local, in-market practitioners to handle media relations on the ground, Pinpoint PR won a dominant 16% share of voice for UNO Digital Bank over the next two years, building deep brand trust. This continuous authority positioned the entity to attract an initial USD 11 million pre-Series A round, followed by a massive USD 80 million Series B funding path. When the challenger bank officially achieved operational break-even in March 2026, Pinpoint PR was there to broadcast the commercial milestone globally.

OUTCOME: Established a dominant 16% regional share of voice from zero baseline, directly supporting corporate capitalization phases from seed rounds through to operational financial break-even.

TEAMVIEWER

CONTEXT: This campaign targeted the B2B enterprise technology and industrial supply chain sectors to establish augmented reality as an essential, high-ROI operational layer for logistics and manufacturing leaders across Asia-Pacific.

CASE: To move enterprise mixed reality out of the innovation sandbox, the corporate messaging framework systematically stripped away consumer-focused smart glasses hype. The communication strategy re-centered TeamViewer Frontline as foundational "Connected Worker" infrastructure. By translating complex spatial computing capabilities into clear business metrics—such as picker accuracy and minimized line downtime—the copy targeted the explicit operational pain points of Chief Operating Officers and VPs of Supply Chain. Case narratives highlighted integration with native enterprise ERP environments, proving that spatial computing delivers immediate field-level efficiency rather than speculative future value.

OUTCOME: Secured high-authority editorial placements within leading regional technology and industrial logistics trade titles, positioning the industrial AR suite as the definitive operational solution for enterprise optimization across Southeast Asia.

SIGGRAPH Asia (Frontier Computing & Interactive Techniques)

Context: Pinpoint PR developed a multi-channel media and stakeholder relations campaign to target Australian business, technology, and broadcasting networks to help SIGGRAPH Asia move into the Australian market. We managed comprehensive international communications to position this premier computer graphics convention.

CASE: Operating on behalf of Koelnmesse, the agency designed an airtight, technical PR blueprint to manage the high-demand for communications of SIGGRAPH Asia for its entry into the Australian market. The narrative challenge required translating highly theoretical, peer-reviewed computing tracks—such as real-time rendering pipelines, collaborative spatial computing networks, and advanced simulation engines—into clear commercial news streams for Australian buyers and the Australian computer graphics industry. The execution required structuring strict press certification protocols, managing high-security onsite media arrays, and curating specialized interface interview channels connecting international tech pioneers with tier-1 business journalists.

OUTCOME: Delivered measurable year-on-year expansion in Australian business and technology media coverage, reinforcing the convention's standing as the definitive launchpad for commercial spatial engineering in the Asia-Pacific region.