Redefining Category Perception for a Global Real Estate Leader
Market Entry, Trade Show, Regional Launch, Real Estate, Property Expo Illka Gobius Market Entry, Trade Show, Regional Launch, Real Estate, Property Expo Illka Gobius

Redefining Category Perception for a Global Real Estate Leader

For the international real estate sector, Pinpoint PR executed a multi-channel, PESO-driven integrated campaign to launch a first-of-its-kind property exhibition, cleanly differentiating JLL Residential from its parent commercial brand and capturing a massive share of the Southeast Asian buyer market.

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Building Advocacy to Launch a New Trade Show
Trade Show, Advocacy, Stakeholder Engagement, Market Entry Illka Gobius Trade Show, Advocacy, Stakeholder Engagement, Market Entry Illka Gobius

Building Advocacy to Launch a New Trade Show

For the inaugural launch of THAIFEX - HOREC Asia, Pinpoint PR engineered a high-touch market-entry and ecosystem-building campaign designed to completely overcome launch skepticism and drive immediate commercial velocity. Through our signature #TogetherforHoReCa Stakeholder Puzzle Campaign, we deployed a sophisticated, physical-to-digital hybrid activation that gamified B2B engagement for the region’s top 100 industry association leaders.

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