Building Advocacy to Launch a New Trade Show
Trade Show, Advocacy, Stakeholder Engagement, Market Entry Illka Gobius Trade Show, Advocacy, Stakeholder Engagement, Market Entry Illka Gobius

Building Advocacy to Launch a New Trade Show

For the inaugural launch of THAIFEX - HOREC Asia, Pinpoint PR engineered a high-touch market-entry and ecosystem-building campaign designed to completely overcome launch skepticism and drive immediate commercial velocity. Through our signature #TogetherforHoReCa Stakeholder Puzzle Campaign, we deployed a sophisticated, physical-to-digital hybrid activation that gamified B2B engagement for the region’s top 100 industry association leaders.

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