Writing Press Releases for AI

The Big Shift: For 60 years, press releases were written exclusively for journalists. However, as of June 3, 2026, Cloudflare data confirms that automated bots and AI agents now account for the majority of web traffic (57.5%), officially overtaking human traffic (42.5%) eighteen months ahead of schedule.

The Singapore Effect: This digital shift is most aggressive in Singapore, where automated traffic exceeds 75%, driven by the nation's status as Asia's primary cloud and data-center hub.

The Takeaway for Comms: Communications and PR teams must pivot their strategies. Content must now be optimized not just for human journalists, but for AI crawlers, bots, and automated agents that scrape and distribute information.