Machines Can’t Bridge Your Skills to the Customer Problem for You
Describing a customer’s problem accurately, in the customer’s own words, takes listening, sector knowledge and judgement—the very things a machine cannot supply. AI cannot change the oldest rule in our profession: communication starts with the audience.
Why 400 of the right visitors beat 40,000 of the wrong ones
When an eighteen-second visit is an AI agent citing your firm, not a bounce. A boutique PR owner on reading analytics for qualified traffic over volume.
Building B2B Websites for AEO, GEO, and SEO
The B2B technology buyer’s journey is fractured. What was a clean, linear marketing funnel—where a prospect types a broad keyword into a search engine, clicks a blue link, downloads a PDF, and enters a sales loop—is dead.
Website Writing in 2026
How to write a website targeting B2B service buyers in 2026. A practical guide for professional services firms targeting senior B2B buyers.
Is Your Website Talking to the Wrong Audience?
Is your website talking to the wrong audience? Most professional services websites suffer from the same flaw: they’re written for the people who own the company, not the people who hire them.