CMO, PR, or Agency?
public relations, B2B Tech, B2B Technology, Go-to-Market Priorities, CMO or PR, Communications priorities Illka Gobius public relations, B2B Tech, B2B Technology, Go-to-Market Priorities, CMO or PR, Communications priorities Illka Gobius

CMO, PR, or Agency?

Explainer for B2B tech founders to inform their go-to-market strategy: what to prioritise, if they should hire a CMO or a PR agency to “get us out there”. The decision lies in the maturity of their messaging.

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