Roundtables: Why Should You Use Them?

For enterprise technology and deep science brands, breaking into a new market or launching a complex solution presents a steep uphill battle. You cannot simply cold-email a Chief Information Security Officer (CISO), a Chief Information Officer (CIO), or a Data Innovation Officer and expect them to sit through a product demo. These high-value decision-makers are aggressively guarded by corporate gatekeepers and possess a natural allergy to transactional sales pitches.

To capture their attention, you have to change the sandbox entirely. You must transition away from direct selling and move toward a sophisticated stakeholder management and communications approach.