Building Advocacy to Launch a New Trade Show
For the inaugural launch of THAIFEX - HOREC Asia, Pinpoint PR engineered a high-touch market-entry and ecosystem-building campaign designed to completely overcome launch skepticism and drive immediate commercial velocity. Through our signature #TogetherforHoReCa Stakeholder Puzzle Campaign, we deployed a sophisticated, physical-to-digital hybrid activation that gamified B2B engagement for the region’s top 100 industry association leaders.
Building B2B Websites for AEO, GEO, and SEO
The B2B technology buyer’s journey is fractured. What was a clean, linear marketing funnel—where a prospect types a broad keyword into a search engine, clicks a blue link, downloads a PDF, and enters a sales loop—is dead.
Website Writing in 2026
How to write a website targeting B2B service buyers in 2026. A practical guide for professional services firms targeting senior B2B buyers.
Is Your Website Talking to the Wrong Audience?
Is your website talking to the wrong audience? Most professional services websites suffer from the same flaw: they’re written for the people who own the company, not the people who hire them.
300 hours writing proposals
This year, for the first time ever, I estimated the time I had spent on proposals. The grand total? Three hundred hours in four months.
One hundred of those hours went into a single brief—a large retainer pitch where we made it to the final two, only to lose. We didn’t lose because our strategy was weak. We lost because we intentionally left something out, believing it didn't belong in that stage of the process. The client disagreed.
That’s the kind of loss that keeps you up at night. It’s not like getting clearly outgunned by a competitor; it’s the sting of realising you are wrong…