When the breach becomes the brag
Typically, organisations go into crisis mode to decide how to talk about the worst thing that has just happened to them. Like, a system was compromised; data stolen; something got out that shouldn't have. The instinct in that war room is always: contain it, understand it, take responsibility for it, and show the people affected that you are in control of putting it right.
Instead, increasingly, tech companies are bragging.
AI, quantum computing and the future of cyber threats
The risks we used to talk about as far-off "what ifs" are here now. There have been real cases of advanced AI breaking out of the safe, walled-off environments where it's tested — finding weaknesses no one knew about, tricking real people, and getting out into the open internet. That kills the reassuring old line that "AI just makes attacks faster, not smarter." When something can launch thousands of attacks in minutes, fast is smart.
CMO, PR, or Agency?
Explainer for B2B tech founders to inform their go-to-market strategy: what to prioritise, if they should hire a CMO or a PR agency to “get us out there”. The decision lies in the maturity of their messaging.
Roundtables: Why Should You Use Them?
For enterprise technology and deep science brands, breaking into a new market or launching a complex solution presents a steep uphill battle. You cannot simply cold-email a Chief Information Security Officer (CISO), a Chief Information Officer (CIO), or a Data Innovation Officer and expect them to sit through a product demo. These high-value decision-makers are aggressively guarded by corporate gatekeepers and possess a natural allergy to transactional sales pitches.
To capture their attention, you have to change the sandbox entirely. You must transition away from direct selling and move toward a sophisticated stakeholder management and communications approach.